About The Speaker
Asmaa Guedira is a catalyst juggling different roles: gender advocate, new economy consultant, speaker, writer, and facilitator. A Moroccan-French nomad, she thrives to build bridges between different cultures. Asmaa has spent the last 5 years consulting on various projects, mainly exploring the links between gender, social innovation, digital transformation, and collective intelligence. She leads an innovative edutainment program in the MENA region for the Womanity Foundation, founded the Hyper-Gender project, and is involved in various global networks like OuiShare, Amanitas, Global Innovation Gathering, The Crazy Toads and Emerging Leaders OCP. She also consults for the UNDP, UN Women, MitOst, and the EU, and has co-authored two books in French, Société Collaborative and Le Manifeste des Crapauds Fous. Asmaa grew up in Rabat, Morocco and has a degree in management from EM Lyon and in international relations from Koç University. She started her career as a business consultant for PwC Paris before deciding to prototype her life as a laboratory beyond borders.